Track your performance indicators
Monitor visits, clicks, and conversions to understand your stores' performance on Google and attract more customers.
1. Searches
See how many times your establishment was found in Google searches.
Tracking this metric helps to understand if your online presence is growing or declining.
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Allows adjusting the graph by frequency: daily, weekly, monthly, quarterly, semi-annually, or annually
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It is possible to activate the annual comparison to evaluate performance in relation to the same period of the previous year
2. Views
Monitor how many times your business listing was viewed.
To increase this number, it is essential to:
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Encourage receiving reviews
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Update information such as photos, descriptions, and links
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Optimize strategic responses with a focus on local SEO
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Invest in digital marketing campaigns and actions
The better these practices are executed, the greater the visibility of your business — both by discovery and by direct brand search.
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The graph can be filtered by period
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Allows annual comparison
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View data by channel: Google Search or Google Maps, on desktop and mobile
3. Actions
Track the behavior of users who interacted with your listing.
The most common actions are:
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Calls: important for understanding recurring types of questions. If it can be answered directly in the listing, you improve the customer experience and reduce service costs.
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Direction requests: indicate high conversion potential, as they show real intent to visit.
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Website accesses: the website functions as an extension of the listing, offering additional information about products, services, hours, and contact methods.
An increase in these actions shows that customers are more engaged with your business.
- In addition, the graph offers the option to filter data by frequency (daily, weekly, monthly, quarterly, semi-annually, or annually) and activate annual comparison.
4. Conversions
Evaluate the conversion rate based on actions taken after viewing the listing.
The conversion rate is calculated as follows: Conversions = Actions / Views
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Allows comparing periods and viewing variations over time
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Ideal for tracking the effectiveness of applied strategies
5. Search Terms
Identify the words and phrases used by customers to find your business..
Analyzing the terms used in searches helps to:
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Adjust your communication
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Better direct your campaigns
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Improve your local SEO strategy
DicaTip: You can export all data in PDF by clicking the button in the upper right corner of the screen.