Create surveys in a few clicks

1. Create New Campaign

Start a new campaign and configure the survey according to your objective.

• Start Creation: On the main campaign screen, click on "New campaign" ("+" icon).

• Campaign Name: Choose a clear and identifiable name, e.g., “Satisfaction Survey – Service 2025”.

• Layout:

  • Traditional: All questions on a single page.

  • Modern: One question per screen, with a more interactive experience.

• Logo and Colors:

  • Upload the company logo.

  • Choose a primary color to highlight visual elements of the campaign.

• Preview: Preview the survey before finalizing.

• Welcome Message (optional):

  • Enable or disable the introduction message.

  • Example: "Hello! Your opinion is very important to us. Respond in 1 minute!"

2. Available Question Types

Add different question formats according to the type of metric you want to collect.

• Net Promoter Score (NPS): Scale from 0 to 10 – measures the likelihood of brand recommendation.

• Customer Satisfaction (CSAT): Scale from 1 to 5, 1 to 10, or 0 to 10 – measures overall satisfaction or by contact point.

• Customer Effort Score (CES): Scale from 1 to 7 – evaluates the effort made by the customer.

• Numeric Scale: Customize a scale from 0 to 10.

• Descriptive: Open text field for free comments.

• Alternative: Customer selects one option from free alternatives.

• Multiple Choice: Customer can select multiple alternatives.

• Star: Scale from 1 to 5 stars – ideal for quick feedback.

• Thumbs Up/Down: “Liked” or “Disliked” – simple and direct.

• Emoji: Visual scale with mood emojis – from sad to happy (1 to 3 or 1 to 5).

3. Types of Thank You Messages

End your survey with a personalized and strategic message.

• Standard: A single message for all respondents.

  • Example: “Thanks for your feedback! Come back soon.”

• Conditional: Personalized according to the customer's response (e.g., NPS score). How to configure:

  • Choose the reference question

  • Define specific conditions:

    • If score ≥ 9: “Rate us on Google and get 10% OFF!”

    • If score ≤ 6: “We apologize! Contact us: [LINK]”

• With Review Solicitor: Redirects satisfied customers to leave a public review.

   Requirements:

  • Integration with Google My Business (via API token)

    • Example: “Tell us about your experience! Rate it here: [LINK]”