1. General Data
Macro view of the campaign with summarized metrics and visual graphs.
How to access:
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Go to the left sidebar menu and click on “Reports”
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The "GENERAL DATA" tab will be displayed automatically
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Use the campaign selector at the top to switch between surveys (e.g., “NPS | Totem")
What you'll find:
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Surveys: started, completed, and abandoned
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Average time to respond
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First response and device used (Desktop/Mobile)
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Graph visualization: in table, bar, or line format
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Exports: download graphs in PNG and data in Excel
Period filter:
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Use the date selector in the upper right corner to define the analysis interval
2. Individual Data
Analyze each response separately with details and sentiment filters.
How to access:
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Select the desired campaign
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Click on the “INDIVIDUAL DATA” tab
What you'll find:
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Filter by Sentiment: Detractors, Neutrals, or Promoters
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Timeline of the interaction
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Respondent's name, response date, and question details
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Indication of answered or skipped questions
3. Quick Cross-referencing
View NPS segmented by operational variables, such as State (UF), state, or establishment..
How to access:
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Select the campaign
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Go to the “QUICK CROSS-REFERENCING” tab
How to use:
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Choose the operational data from the dropdown menu (e.g., Establishment or UF)
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View NPS by category, along with the number of responses
- Adjust the analysis period using the date selector
Important: To view data by variable, it is necessary to import a spreadsheet that associates contacts with these operational fields.
4. Review Solicitor
See how many promoters clicked to review your brand on Google.
How to access:
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Access the “REVIEW SOLICITOR” tab after selecting the campaign
What you'll find:
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Conversion rate: percentage of solicited customers who clicked to review
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Adjust the analysis period in the upper right corner