Application Metrics

1. Total Reviews

Shows the total number of reviews received in the selected period, highlighting percentage growth or decline.

Additionally, sentiments are categorized into:

Positive: Number and percentage of reviews with good ratings.
Neutral: Reviews with intermediate ratings.
Negative: Reviews with low scores, indicating dissatisfaction.

2. Average Stars

Displays the average rating (from 1 to 5 stars) in the filtered period, allowing visualization of the trend in user satisfaction with the application.

The average is presented in a line graph, facilitating the analysis of variation over time.

3. Reviews by Sentiment

Bar chart showing the number of reviews classified as positive, neutral, or negative, separated by date.

Allows identifying specific variations in user sentiment and eventual peaks of dissatisfaction.

4. Response Rate

Monitors team performance in handling reviews:

Total reviews
Reviews that cannot be responded to (due to platform limitations)
Reviews effectively responded to

It is crucial to maintain a high response rate, especially for negative reviews, to demonstrate attention to the user.

5. Reviews by Gender

This chart shows the distribution of reviews by gender (when identified):

Male
Female

Unidentified

The classification is based on the public profile name of the reviewer (e.g., App Store).

6. Word Cloud

Shows the most cited terms in user comments.

Larger words appear more frequently in reviews.
It is possible to filter by sentiment (positive, neutral, or negative) to understand the main reasons for praise and complaints.

This feature helps identify recurring themes that affect the user experience in the application.

Best practices for app reviews

Monitor the average stars regularly

Respond to reviews with attention and professionalism

Use the word cloud to understand the main pain points

Monitor peaks of negative reviews and investigate their causes

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