Everything you need to know about payment slips, invoices, and deadlines.
Here you will find the main indicators of Harmo's drive-to-store methodology for an analysis of the last 30 days.
This screen provides some evidence of the importance of maintaining and expanding Harmo's methodology in your daily business.
First Line — Reviews Activity
This line shows the most recent behavior of review collection across all integrated channels (Google, iFood, TripAdvisor).
Example of reading:
Yesterday, 86% of locations did not receive reviews*, a worrying fact. Ensuring daily reception of reviews is essential and, in our opinion, should be one of the main goals.
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This data indicates a low frequency of reviews, which can directly impact the visibility and reputation of the brand.
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Maintaining a constant routine of receiving reviews should be one of the main objectives of your operation.
Another important data:
We noticed that the average number of reviews for the period (4), which only considers reviews from the last 30 days, is equal to the public average on Google (4), which considers the entire history of reviews from public profiles, indicating a trend of increase in the public average.
Second Line — Reputation in the Last 30 Days
In this line, you can track the main reputation indicators in the recent period:
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Volume of reviews: 14,101
- Positive reviews: 74%
- Negative reviews: 20%
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Answered reviews: 0%
Requested Reviews and NPS
Still in the second line, the data for Requested Reviews and NPS are linked to the Listen pillar, essential for improving customer experience and strengthening public reputation. They also present information from the last 30 days:
- Requested Reviews: refers to the number of promoter customers in the survey who received the button to review on Google, creating the opportunity for the brand to receive a review.
- NPS: choose the survey and view the consolidated NPS.
Conducting a satisfaction survey after the purchase experience will allow actively listening to detractors and taking measures for continuous improvements, in addition to encouraging promoters to leave their feedback publicly on Google.
Third Line — Performance on Google
Here is the data extracted directly from Google Business Profile, updated monthly:
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Google Searches: Number of times the company's profiles appeared in search results (Google and Maps). Data is available after the 10th of the following month.
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Google Views: Total unique views of the company's profiles. Google considers one view per user/day, which ensures greater accuracy in the analysis.
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Actions on Profile: Number of direct interactions with the profiles
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Calls: clicks on the phone button;
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Website: clicks on the website button;
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Directions: number of times customers requested directions to the store.
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These metrics help understand profile performance and the conversion rate between views and actions.
Important
The data on the “Overview” screen should be regularly analyzed to guide strategic decisions, identify opportunities for improvement, and monitor the impact of actions taken.